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Welcome to the Blink Mailer Manual.
This first chapter will explain what Blink Mailer is used for and give you a basic overview of how it works.
Blink Mailer is used for sending email newsletters, announcements and notifications. It is designed to send a single message (a campaign), by email to large numbers of recipients (subscribers).
You organise your subscribers into lists and you can import email addresses from your email account, online shop, blog or database. You can also import attribute data, for example, subscriber name, city or shoe size.
Campaigns are composed in a web interface and can be personalised for each subscriber. Personalisation is done with the use of placeholders which display attribute data within the text of the emails, as well as unique links that allow subscribers to join or leave lists easily. You can use plain text, HTML and templates.
Once a campaign has been sent, Blink Mailer will show statistics about it. This will include opens/views (who read the campaign), clicks (who clicked which link in the campaign) and bounces (which addresses were incorrect and delivery failed). Bounced mails and unsubscribes are automatically removed from the system, which will benefit future delivery of campaigns.
Blink Mailer uses phplist which is Open Source software and it is published under the AGPLv3 licence.
Blink Mailer has an attractive web interface and a wealth of features to explore.
Campaigns
Composing and sending campaigns is achieved by following a step by step process.
Subscribers
In Blink Mailer you upload your contacts once and the information is ready to use every time you send a campaign.
You can group subscribers into one or more lists

Simply choose which list you want to send to when you create your campaign.
Subscribe pages
Subscribers can sign up to your lists though subscribe pages, which are fully customisable.

...and can be integrated with your website.

Campaign Statistics
You can view basic and detailed statistics about every campaign you send to help you learn more about your subscribers.

Blink Mailer is a one-to-many email program. It cannot easily be used to have "email conversations" many-to-many as you might do on software such as mailman.
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