The footer

The Blink Mailer footer

• Is an active feature of the software, not simply a description of a design element
• Can be edited for each campaign from the content tab of the campaign workflow 
  
• Is replaced by a secondary footer when the Forward to a Friend system is used
• Should contain the [UNSUBSCRIBE] placeholder 
  
• Is placed in the template with the [FOOTER] placeholder

What is the footer?

In your template design you may have many elements which you think of as being "the footer." In the image below, for example, the blue and black coloured areas and all the content within them would commonly be described as the "footer."

However, you may not wish to add all of this into your Blink Mailer footer. For example, in the image below only the "update your preferences" and "unsubscribe" elements are within the Blink Mailer footer system. The rest is in the template itself.

You may wish to choose which items go into the Blink Mailer footer carefully because:

• The footer can be edited from the campaign composition tab: you may or may not want certain items to be edited on a campaign-by-campaign basis
• If the forward to friend placeholder is used, all content in the Blink Mailer footer will be replaced when the message is forwarded.

Adding your footer

Everything that goes in the Blink Mailer footer is added separately from the rest of the template. 

To situate the footer to your template use the [FOOTER] placeholder.

You should design your footer as a separate .html file

To add your footer to Blink Mailer go to Config > Settings and campaign settings

Find Default footer for sending a campaign then click the edit icon

Paste in your footer code and click Save changes. 

Your footer will now appear in the footer section of the content tab in your campaign workflow, where you can tweak it.

As well as in your campaigns when you send them

The Forward to Friend footer

On the Config > Settings page, there is a second footer called Footer used when a message has been forwarded.

If you use the [FORWARD] placeholder, and a subscriber forwards the email, this footer will replace the usual one. It contains the following text:

This message has been forwarded to you by [FORWARDEDBY].

You have not been automatically subscribed to this newsletter.

If you think this newsletter may interest you, you can [SUBSCRIBEURL] and you will receive our next newsletter directly to your inbox.

If you wish to use the forward to friend system you should edit this footer so that it has the correct appearance while maintaining the appropriate text. 

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